YouTube ad specs: lengths and sizes by format

YouTube bumper ads must now run between 5 and 6 seconds. Non-skippable in-stream ads run up to 15 seconds as standard and up to 60 in some campaign types, skippable ads have no maximum (under 3 minutes recommended), and Shorts ads should stay under 1 minute. Google recommends 1920 × 1080 px for 16:9, 1080 × 1920 px for 9:16 and 1080 × 1080 px for square, with files up to 256 GB.

Last checked 28 September 2026 against the platforms' own pages · Every figure links to its source

PlacementShapeFileLength
Skippable in-stream16:9 1920×1080, 9:16 1080×1920, 1:1 1080×1080MP4/MOV/WEBM up to 256 GBno max; under 3 min recommended
Bumper (5 to 6 s)16:9 1920×1080, 9:16 1080×1920, 1:1 1080×1080MP4/MOV/WEBM up to 256 GB5 s to 6 s
Non-skippable (15 s)16:9 1920×1080, 9:16 1080×1920, 1:1 1080×1080MP4/MOV/WEBM up to 256 GBup to 1 min
Shorts9:16 1080×1920MP4/MOV/WEBM up to 256 GBno max; under 1 min recommended

How long can YouTube ads be?

FormatLength
Skippable in-streamNo maximum; under 3 minutes recommended
Non-skippable in-stream15 to 60 seconds, depending on the campaign subtype
Bumper5 to 6 seconds
ShortsUnder 1 minute recommended

Source: Google Ads Help: video ad formats, which lists the lengths by format in one table.

Are bumper ads 6 seconds or 5 to 6 seconds?

Both numbers matter now. Google's format table says "6 seconds (>=5 seconds minimum)", and its help text describes bumpers as lasting "between 5 and 6 seconds". Many guides still say "6 seconds or shorter", which would let a 4 second cut through.

The other common problem is a bumper that runs a fraction over: 6.04 seconds is a typical export from an edit that ends on the wrong frame. Google does not say how it rounds, so Gatecheck measures the length from the frame count, to the hundredth of a second, and flags a bumper that runs even a few hundredths over for review before Google decides.

What resolution and aspect ratio should YouTube ads be?

Google recommends 1080p: 1920 × 1080 px horizontal, 1080 × 1920 px vertical and 1080 × 1080 px square. The minimum for HD is 1280 × 720 px, 720 × 1280 px and 480 × 480 px. Files can be up to 256 GB. The video is uploaded to YouTube first and then used in Google Ads. Source: Google Ads Help: YouTube video ad specs.

What is the YouTube Shorts ad safe zone?

10% 25% safe area
A guide for Shorts on a 9:16 frame: top 10%, bottom 25%, left 4% and right 12%.

Google publishes universal safe zone templates for YouTube video ads as images on Google Ads Help: YouTube video ad specs, not as numbers. Gatecheck's Shorts overlay uses the guide above, from Kreatli: Safe zone hub, and treats it as something to review, because the Shorts interface changes with the ad format and device.

Full specs

Every rule Gatecheck checks for these placements, with its source.

Skippable in-stream

YouTube skippable in-stream video ads

Ratios16:9 (1920×1080 recommended), min 1280×720; 9:16 (1080×1920 recommended), min 720×1280; 1:1 (1080×1080 recommended), min 480×480
Video files.mp4, .mov, .webm, .avi, .wmv, .mpg, .mpeg, .3gp, .flv, .m4v, .mkv
Video weightup to 256 GB
Length3 min or less recommended
Audiorecommended
  • No maximum length; under 3 minutes is recommended.
  • The video is uploaded to YouTube first, then used in Google Ads.

Source: Google Ads Help: YouTube video ad specs; Google Ads Help: video ad formats

Bumper (5 to 6 s)

YouTube non-skippable bumper, 5 to 6 seconds

Ratios16:9 (1920×1080 recommended), min 1280×720; 9:16 (1080×1920 recommended), min 720×1280; 1:1 (1080×1080 recommended), min 480×480
Video files.mp4, .mov, .webm, .avi, .wmv, .mpg, .mpeg, .3gp, .m4v
Video weightup to 256 GB
Lengthfrom 5 s, up to 6 s
Audiorecommended
  • Google now defines bumpers as 5 to 6 seconds: "6 seconds (>=5 seconds minimum)".

Source: Google Ads Help: video ad formats; Google Ads Help: YouTube video ad specs

Non-skippable (15 s)

YouTube non-skippable in-stream

Ratios16:9 (1920×1080 recommended), min 1280×720; 9:16 (1080×1920 recommended), min 720×1280; 1:1 (1080×1080 recommended), min 480×480
Video files.mp4, .mov, .webm, .avi, .wmv, .mpg, .mpeg, .3gp, .m4v
Video weightup to 256 GB
Lengthup to 1 min, 15 s or less recommended
Audiorecommended
  • Standard non-skippable is 15 seconds. Some campaign subtypes (such as TV screens) allow up to 60 seconds.

Source: Google Ads Help: video ad formats

What Gatecheck checks

Drop a file into the checker and it is read in your browser and tested against these placements and the other 20 in the library:

Check a cut against every YouTube format

Checking one file at a time is free, with every check. Pro checks a whole campaign against a delivery plan and exports the report. Nothing is uploaded.

Gatecheck is not affiliated with Google or YouTube. Specs come from their public help pages and, where marked secondary, from industry guides. Every source is linked on this page and was last checked on 28 September 2026.